Analysis
Sustained growth harder for brands as consumers in Asia now less impulsive: report
Businesses are struggling to lock in long-term, sustainable growth as consumer behaviours change, according to new research from Kantar, the...
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BARC India launches PrimaVU to measure premium homes viewership patterns
Mumbai: India’s sole TV viewership measurement company BARC India, today announced the launch of its new pathbreaking product “PrimaVU” which...
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BARC WK 25: STAR Plus retains its leadership in Hindi Urban while Dangal continues to dominate U+R
According to the data unveiled by BARC India for week 25, pertaining to the period between Saturday, 15th June 2019...
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India vs Pak WC 2019 match becomes the most watched TV event ever with record 206 million viewers
Mumbai: The on-field action in the ongoing ICC Cricket World Cup 2019 backed by world class broadcast has contributed in...
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Digital ad spend to reach $520 billion by 2023, as amazon disrupts Google & Facebook Duopoly: Juniper Research
A new study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion by 2023; rising from $294...
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Colgate captures top spot in Most Aired Ads category while Tide happens to be Most Liked ad in Week 24
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Snap study finds Indians have amongst the largest groups of friends in the world, but Gen Z is starting to buck the trend
Mumbai: Snap Inc. today released a global study of 10,000 people across Australia, France, Germany, India, Malaysia, Saudi Arabia, the...
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APAC saw 55% increase in brand safety incident in 2019; India is third highest: DoubleVerify’s Report
According to DoubleVerify’s recent Global Insights Report, Asia Pacific countries saw a 55% increase in brand safety incident rates this...
Read moreDetailsBARC WK 24: Aaj Tak regains its leadership position in Hindi News Space
New Delhi: BARC data for WK 24 (Saturday, 8th June 2019 to Friday, 14th June 2019) depicts that Market Leader...
Read moreDetailsBARC WK 24: STAR Plus continues to dominate the Urban HSM while Dangal leads U+R
According to the data unveiled by BARC India for week 24, pertaining to the period between Saturday, 8th June 2019...
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