Analysis

New Delhi: Contextual targeting is emerging as a critical performance driver on YouTube, with new data from VDO.AI revealing significant...

Mumbai: Smytten today announced the appointment of Shishir Varma as Chief Executive Officer of PulseAI Research Powered by Smytten, marking...

Mumbai: The global advertising industry has entered a defining phase of structural transformation, with total ad spend crossing the $1...

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 14’26 (April 4–10), offering a detailed...

Mumbai: LinkedIn has released its Grads’ Guide 2026, highlighting a rapidly evolving job landscape for fresh graduates in India, with...

Mumbai: Criteo has released its latest report, ‘From Fragmented Touchpoints to Connected Journeys: A New Commerce Playbook for India’, developed...

Mumbai: WARC has released ‘The Pace Principle: India at Two Speeds’, a new strategic report aimed at helping marketers unlock...

New York: In a landmark shift in the global digital advertising landscape, Meta is projected to surpass Google in total...

Bengaluru: India’s e-commerce ecosystem is on track for transformative growth, projected to reach $250 billion by 2030, according to a...

Mumbai: The 19th edition of the Indian Premier League 2026 has opened with strong momentum, both in audience scale and...