Analysis

Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of the Indian Premier League, while...

According to TAM Sports Report on Commercial Advertising on Television for 44 matches of IPL 16 (31st Mar'23-2nd May'23), matches...

TV viewership remains the key driving factor for IPL viewership, as per IPLomania 2023 by Hansa Research. Solely relying on...

According to TAM Sports Celebrity Endorsement Report - IPL 16 for 29 matches, there was an increase of 36pc in...

Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime...

Indian Media and Entertainment (M&E) sector grew 20% in 2022 to reach INR2.1 trillion (US$26.2 billion), 10% above its pre-pandemic...

According to TAM Sports Report on Commercial Advertising on Television for 35 matches of IPL 16 (31st Mar'23-25th Apr'23), there...

Eight fast-growing countries are set to experience the emergence of over one billion digital-native consumers of a new generation in...

According to TAM Sports Report on Commercial Advertising on Television for 25 matches of IPL 16 (31st Mar’23-18th Apr’23), number...

TAM AdEx released the Political Advertising Report during Jan-Mar'23 on TV, Print & Radio. Television Ad insertions of the Political...