Analysis

Mumbai: TAM Sports has released its IPL 2026 Advertising Report covering the first 48 matches across Linear TV and Connected...

Mumbai: WARC Media has projected that Meta will generate $240 billion in advertising revenue in 2026, representing a 22.3% year-on-year...

Mumbai: Criteo, the global commerce intelligence platform, has unveiled findings from its Spark of Discovery 2026 report — a study comparing consumer and...

Mumbai: Hansa Research Group has elevated Pramod Pawar as National Head – Quantitative Research, further strengthening the company’s leadership in...

Mumbai: India’s OTT ecosystem continues to expand at scale, but a widening monetisation gap is emerging as the industry’s biggest...

New York: DoubleVerify, the software platform for media quality verification and ad performance optimization, has released its 2026 Global Insights...

National: Deloitte India has released the latest edition of its Consumer Signals India Chapter, highlighting a shift in Indian consumer...

Mumbai: WARC, the global authority on marketing effectiveness, has released The Future of Measurement 2026, a new report examining the...

Mumbai: Connected TV (CTV) advertising emerged as a key growth driver during the first 43 matches of the Indian Premier...

Mumbai: Snap Inc., in partnership with global marketing data and analytics leader Kantar, has unveiled new research highlighting a shift in...