Analysis

During the first 3-weeks of IPL 2023, 74 pc viewers watched the tournament on Mobile and Connected TV, while 26...

WARC Creative has released a report to help companies improve the business impact of their creative marketing. The report examines...

TAM AdEx released the Cross Media Report on Advertising Trend for Electric Vehicle (EV) segment of Two Wheeler category for...

From passive addiction to being a hobby to a passion to a full-fledged profession, digital content creation has come a...

India's fantasy sports market is booming, with over 300 fantasy sports platforms (FSPs) and 18 crore (180 mn) users, making...

In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear...

According to TAM Sports Report on Commercial Advertising on Television for first 16 matches of IPL 16 (31st Mar'23-11th Apr'23),...

Despite a 50% rise in the Indian users' time spent over smartphones in the last year and the participation of...

Bangalore: The Q1 and Q2 2023 comparison of marketing medium strengths in the South zone reveals a continued focus on...

Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction...