Analysis

Mumbai: The 2025 Influencer Marketing Playbook by Influencer.in reveals an industry undergoing a deep structural shift, driven by changing platform...

Mumbai: The influencer marketing industry is entering a phase of strategic consolidation, with brands prioritising ROI-led models and creators gravitating...

Mumbai: If there’s one thing that defined travel in 2025, it was the shift towards smarter, value-led choices without compromising...

Mumbai: LS Digital, a Digital Business Transformation (DBT) company, has released its new year-end report, From Green Claims to Measurable...

Mumbai: Primus Partners has unveiled its latest report, Empowering Small Businesses through Digital Advertising, a comprehensive study based on a...

Mumbai: India is heading into 2026 with strong consumer confidence, rising spending intent, and rapid adoption of artificial intelligence, positioning...

Mumbai: India’s media consumption landscape is undergoing a rapid transformation as audiences increasingly embrace digital platforms, reshaping how brands plan...

Mumbai: As the IPL Auction returns this week, the big question on everyone’s mind is simple: Will the bidding war...

Mumbai: Instagram has released its 2025 Year-in-Review for India, highlighting the trends, cultural moments, and personalities that dominated the platform...

MUMBAI: LS Digital, a leading independent Digital Business Transformation (DBT) company, has released an analysis on the state of AI...