Analysis

Mumbai: WARC has released The Health of Creativity 2025 report, revealing a strong correlation between creativity and effectiveness in marketing...

Mumbai: WPP Media India has launched its new playbook, ‘Beyond Price Tags: The Power of Premiumization in India’s E-commerce Boom’,...

New Delhi: India’s consumer sentiment climbed by +1.4 percentage points in October 2025, fueled by the festive season and government-led...

Mumbai: As the festive season lights up across India, Criteo, the global platform connecting the commerce ecosystem, has released new...

Gurugram: Admitad, a global partner marketing network, has released its annual Diwali e-commerce insights, analyzing over 700,000 online orders made...

Mumbai: LinkedIn continues to solidify its dominance in the global B2B marketing landscape, with ad revenue projected to reach $8.2...

Mumbai: Ipsos has released the eighteenth edition of its Reputation Council Report, identifying the key trends shaping corporate communication and...

New Delhi: India’s e-commerce sector wrapped up the 2025 Diwali festive season on a robust note, recording a 24% year-on-year...

Mumbai: The latest TAM Sports Commercial Advertising Report for the Asia Cup 2025 reveals a significant rise in advertising activity...

Mumbai: Looking ahead, consumer caution is likely to persist, with households remaining constrained by stretched budgets — and they don’t...