Analysis

Mumbai: CEOs in India are demonstrating renewed confidence in their organisations’ growth prospects, reflecting strong resilience and strategic clarity, according...

Mumbai: WARC, in partnership with Aletheia Marketing and Media and LIONS Advisory, has unveiled groundbreaking new research titled “Unlocking the...

MUMBAI: For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline. D...

Gurugram: Festive purchase decisions are being seeded weeks before they appear in traditional search, sales, or survey data, and brands...

Gurugram: As India enters its peak festive buying cycle, a new report by VDO.AI, a leading advertising technology innovator, has...

Hanoi: Mintegral, a leading global advertising platform, has unveiled its latest data and advertiser insights highlighting three major shifts shaping...

MUMBAI: Mintel, whick works in the area of market intelligence, has announced its 2026 Global Consumer Predictions that show where...

Mumbai: Publicis Commerce India, in collaboration with MMA Global India, has unveiled the Quick Commerce Playbook India 2025 — a...

Mumbai: Nielsen, the global leader in audience measurement, data, and analytics, has announced the launch of The Marketing ROI Blueprint:...

New Delhi: While Indian companies have made measurable progress in appointing women directors as mandated under the Companies Act 2013,...