Analysis

New Delhi: KlugKlug, a global Influencer Marketing SaaS platform, has unveiled data revealing that India’s influencer marketing industry has surpassed...

Mumbai: India’s consumer-brand ecosystem is entering a pivotal decade, driven by a surge of digital-first D2C brands, rising consumption across...

Gurugram: The creator economy continues to expand at a phenomenal pace, with global valuations reaching $104 billion and over 207...

Mumbai: Knight Frank India has released its flagship retail report, Think India, Think Retail 2025 – Value Capture: Unlocking Potential,...

Mumbai: The Indian Premier League (IPL) has recorded a 20% decline in ecosystem value in 2025, falling from USD 12.0...

Mumbai: India’s OTT landscape underwent a notable reordering in the third quarter of 2025, with new JustWatch data indicating a...

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared...

Mumbai: Global advertising expenditure is set to cross the $1 trillion mark for the first time in 2026, driven by...