Analysis Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report December 19, 2025
Analysis Brands Double Down on ROI Strategies as Creators Seek Retainer-Led Partnerships, Shows 2025 Playbook December 18, 2025
Analysis Gen Z lead the travel wave in 2025 with 650% growth in travel bookings: Cleartrip December 17, 2025
Analysis Just 29% consumer trust in green claims, as regulation, BRSR mandates and measurable ESG metrics reshape brand accountability: LS Digital December 17, 2025
Analysis TV to Lose One Point of Share Per Year in 2017 and 2018: GroupM This Year Next Year Forecast December 4, 2017 0 Read moreDetails
Analysis Media and Entertainment Industry will generate 4 mn jobs in 5 years: CII-BCG report December 4, 2017 0 Read moreDetails
Analysis India at No. 4 in the top ten contributors to global adspend growth between 2017-2020: Zenith Ad Ex Forecast Dec 2017 December 4, 2017 0 Read moreDetails
Analysis Mobile is second largest advertising medium, representing 23% of global ad-spend: WARC Data November 30, 2017 0 Read moreDetails
Analysis Two thirds of world’s digital display advertising will be traded programmatically by 2019: Zenith Forecasts November 29, 2017 0 Read moreDetails
Analysis Digital ad spending in India to cross Rs 13,000 crore by 2018: ASSOCHAM-KPMG November 21, 2017 0 Read moreDetails
Analysis Surge in Android TV STB demand could drive Google’s clout in the pay-TV market November 10, 2017 0 Read moreDetails
Analysis TV takes almost two-thirds of successful big-budget ad campaigns: WARC Global Ad Trends November 7, 2017 0 Read moreDetails
Analysis TV viewers emotionally bond with their advertisements: VAB report November 4, 2017 0 Read moreDetails
