Monday, July 14, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

Global Newsbrands revenues dipped by $27.8bn between 2012 and 2017; diversify to plug $28bn financial hole: WARC Data

by MN4U Bureau
June 28, 2018
in Analysis, Exclusive, Featured
Reading Time: 4 mins read
A A
WARC Global Ad Trends

Share Share ShareShare
ADVERTISEMENT

WARC Global Ad Trends focusing on print and digital publishinghas revealed that Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print ad receipts over the period. Publishers are now looking to diversify business models to balance the deficit.

These and other key findings are included the latest monthly Global Ad Trends report focusing on print and digital publishing compiled by WARC, the international authority on advertising and media effectiveness.

Print still provides over 90% of newsbrands’ revenue and total income is down $28bn since 2012

Print (print advertising and print circulation)still accounts for over 90% of newsbrands’ revenue worldwide, though the majority now comes from circulation. Print circulation revenue has grown by around 1.6% each year, rising from $80.4bn in 2012 to an estimated $86.8bn in 2017 (57.5% of the total). Once the main source of income, print advertising now contributes 33.2% towards the bottom line.

Digital (digital advertising and digital circulation)’sshare of newsbrands’ ad income is growing, but is not yet enough to offset print’s decline. Income from digital ads ($10.1bn in 2017, of which $4.7bn is transacted in the US) now provides a further 6.7% and digital subscriptions just 2.6%.

Most publishers believe their business will diversify to offset the downturn

A quarter of respondents to a recent WAN-IFRA survey believe that non-traditional revenue sources (i.e. those beyond circulation, subscriptions and advertising) currently account for less than 10% of total income. By 2022, most (21%) believe non-traditional income will contribute between 31% and 40%. Branded content teams (such as Guardian Labs, WSJ Custom Studios and T Brand Studio) are becoming in-house fixtures, and partnerships with content recommendation companies (such as Outbrain and Taboola) are commonplace.

Facebook offers publishers scale, and risk

The majority of publishers state that their main business objective when engaging with Facebook is to use the platform as a distributor of content. Targeting new audiences and building brand awareness are also key goals, highlighting the social network’s scale.

On average, 26.7% of consumers are sharing news stories online, varying from 43.0% in Brazil to 8.0% in Japan last year. But 53% could not remember the name of the newsbrand when referred from social media. Aside from anonymity, publishers have little control over the user’s overall viewing experience, and monetisation of the audience is a significant issue.

Facebook recently made changes to its news feed algorithm, which de-prioritise video content from third-party media outlets. The move threatens publishers’ “pivot to video”, a strategy which aims to generate more ad income from non-text formats.

UK newsbrands join forces to offer brands context, safety and scale

As of last week, advertisers and agencies are now able to buy digital inventory and access audiences across UK news brands The Times, The Daily Telegraph, The Sun and The Guardian from a single sales point. The publishers each have an equal stake in revenue generated from an audience roughly on a par with Facebook’s reach in the UK of 35.1m users, according to the latest PAMCo data, and could be a potential indication of the future model for other publishers.

James McDonald
James McDonald

Summing up, James McDonald, Data Editor, WARC, says: “The data underline the scale of the challenge facing publishers – despite robust consumer interest in their products. The response appears to be to club together to build scale, to emphasise the importance of context and brand safety, and to diversify revenue streams, particularly into native and branded content.”

Global media analysis: A round-up of print and digital publishing

  • 1.6% average growth rate in print circulation revenue
  • 26.7%readers who share news stories on social media
  • 31.0%US newsbrand ad revenue coming from digital
  • 34.3%average growth rate in digital subscription revenue
  • 57.4%consumers who are willing to see advertising in exchange for free news
  • 90.7% newsbrand revenue derived from print

Other new key media intelligence on WARC Data

  • Short-form TV ads capture 8% to 11% more attention per second than long-form
  • YouTube launches ad-free Premium and Music services
  • Accounting adjustment results in Amazon’s ad sales doubling to over $2bn
  • Aussie VOD revenue to top A$126m this year but linear TV formats decline

Global Ad Trends is part of WARC Data, a dedicated online service featuring current advertising benchmarks, data points, ad trends and user-generated expanded databases.

Aimed at media and brand owners, market analysts, media, advertising and research agencies as well as academics, WARC Dataprovides current advertising and media information,hard factsand figures – essential market intelligencefor adindustry related business, strategy and planning required in any decision making process.

Tags: $27.8bn between 2012 and 2017diversify to plug $28bn financial holeGlobal Ad Trends is part of WARC DataGlobal Newsbrands revenues dippedThe Daily TelegraphThe SUNUK news brands The TimesWARC Data

RECENT POSTS

Keeping up is table stakes; architecting for change is the real challenge: Sameer Sankhe
Exclusive

Keeping up is table stakes; architecting for change is the real challenge: Sameer Sankhe

July 14, 2025
0

Targetting Indian businesses seeking to outpace the competition, Sameer Sankhe, a Chief Digital Officer and serial tech entrepreneur, unveils his...

Read more
A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

Read more
Like Dal, Great Indian Advertising is Familiar, Emotional and Deeply Rooted in Memory and Meaning: Kantar India
Analysis

Like Dal, Great Indian Advertising is Familiar, Emotional and Deeply Rooted in Memory and Meaning: Kantar India

July 11, 2025
0

Mumbai: To mark the fifth anniversary of the Kantar Creative Effectiveness Awards in India, Kantar— a leading marketing data and...

Read more
At Sony Music Publishing India, we safeguard songwriters' rights with copyright management and fair royalty collection: Dinraj Shetty
Exclusive

At Sony Music Publishing India, we safeguard songwriters’ rights with copyright management and fair royalty collection: Dinraj Shetty

July 11, 2025
0

As the global music community comes together to celebrate World Music Day on 21 June, we often focus on the...

Read more
AI-Powered Brand Safety, Curation & DOOH to Define the Next Era of Digital Advertising: WARC
Analysis

AI-Powered Brand Safety, Curation & DOOH to Define the Next Era of Digital Advertising: WARC

July 10, 2025
0

Mumbai: WARC, the global authority on marketing effectiveness, has unveiled its latest report The Future of Programmatic 2025, offering a...

Read more
Brand advocacy involves stakeholders sharing content and views on brands and categories: Ajit Narayan, Socxo
Exclusive

Brand advocacy involves stakeholders sharing content and views on brands and categories: Ajit Narayan, Socxo

July 10, 2025
0

There is a growing trend of B2B influencers and employee generated content. Platforms like Linkedin and even Instagram are now...

Read more

LATEST NEWS

Keeping up is table stakes; architecting for change is the real challenge: Sameer Sankhe

Keeping up is table stakes; architecting for change is the real challenge: Sameer Sankhe

July 14, 2025
Knauf India names Gaunik Jeet Singh as Head of Marketing

Knauf India names Gaunik Jeet Singh as Head of Marketing

July 12, 2025

ANALYSIS

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

PEOPLE

Wrap2Earn names Nitin Rastogi as National Head to accelerate 360° Integrated Growth
People

Wrap2Earn names Nitin Rastogi as National Head to accelerate 360° Integrated Growth

July 14, 2025
0

Mumbai: Wrap2Earn, a technology-powered out-of-home (OOH) media marketplace, has announced the appointment of Nitin Rastogi as National Head. With over...

MARKETING

Knauf India names Gaunik Jeet Singh as Head of Marketing
Marketing

Knauf India names Gaunik Jeet Singh as Head of Marketing

July 12, 2025
0

New Delhi: Knauf India, a leading provider of Drywall and Ceiling Solutions, has announced the appointment of Gaunik Jeet Singh as...

Subscribe to Newsletters

ADVERTISING

GreenHonchos wins Digital Growth Mandate from Premium Menswear Brand Blackberrys
Advertising

GreenHonchos wins Digital Growth Mandate from Premium Menswear Brand Blackberrys

July 11, 2025
0

Mumbai: Blackberrys Fashion, a menswear brand, has announced a strategic partnership with GreenHonchos, India’s top digital commerce enabler, to bolster...

PRINT

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections
Media

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections

June 27, 2025
0

Chennai: As Indian media house Vikatan Group approaches its centenary, Managing Director B Srinivasan is set to speak at the...

AUTHOR'S CORNER

Ganapathy Viswanathan
Authors Corner

Why PR Is the Secret Weapon Behind a Strong Personal Brand

July 11, 2025
0

In today’s fast-moving digital world, your personal brand isn’t just a “nice to have” — it’s your reputation. Whether you're...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Wrap2Earn names Nitin Rastogi as National Head to accelerate 360° Integrated Growth

Wrap2Earn names Nitin Rastogi as National Head to accelerate 360° Integrated Growth

July 14, 2025
Keeping up is table stakes; architecting for change is the real challenge: Sameer Sankhe

Keeping up is table stakes; architecting for change is the real challenge: Sameer Sankhe

July 14, 2025
Knauf India names Gaunik Jeet Singh as Head of Marketing

Knauf India names Gaunik Jeet Singh as Head of Marketing

July 12, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.