Analysis IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports April 3, 2026
Analysis IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend March 30, 2026
Analysis IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine March 28, 2026
Analysis IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine March 27, 2026
Analysis Most OTT subscribers would pay more to keep service: IBB Consulting June 20, 2017 0 Read moreDetails
Analysis Media & entertainment brands most confident about business growth: Zenith’s survey June 16, 2017 0 Read moreDetails
Analysis Kantar IMRB unveils holistic report on how kids consume brands with annual property KidScan June 15, 2017 0 Read moreDetails
Analysis Viewership shift among millennials a concern for broadcasters June 13, 2017 0 Read moreDetails
Analysis India Business Intelligence and Analytics Software Revenue to Reach $245 Million in 2017: Gartner June 7, 2017 0 Read moreDetails
Analysis Overemphasising digital ads decreases cross-platform campaign effectiveness June 3, 2017 0 Read moreDetails
Analysis TV still best vehicle for delivering brand messages: Neustar study June 2, 2017 0 Read moreDetails
Analysis Media Consumption growth to drop – mobile to take 26% share: Zenith Media Consumption Forecast May 31, 2017 0 Read moreDetails
Analysis Majority of Smartphone users clicking on ads that appeared on social media May 30, 2017 0 Read moreDetails
Analysis IPL10 buzziest ever season with 6 million+ mentions and 2X buzz levels: Maxus Mesh report May 25, 2017 0 Read moreDetails
