A recent study by Regalix reveals that 91% of people with a smartphone, in the age group 18-44, have a social media app or account on their mobile phone. The study is titled ‘M-Social media trends 2017’.
According to the study, 58% of respondents checked updates on their social media account multiple times a day, and contrary to what we would have expected, a larger percentage (76%) of the 25 – 34 year olds did so, as compared to the 18 – 24 year olds (50%).
Going by the research, Facebook is by far the most popular social app on mobile.
There’s some good news for advertisers here.
According to the study, majority of respondents (86%) admitted to clicking on ads that appeared on social media. In addition, 89% also said they followed their favorite brands.
So how much influence does social media have on the buying behavior of consumers?
According to the study, a significantly large number of respondents (65%) admitted to habitually using social media to help them in their purchase decisions. And 84% said they shared products that they purchased on their profile at least sometimes. Those are figures, among others in the study, that marketers would benefit from while deciding on their brand communication strategy for 2017.
Social media’s influence in various aspects of our lives has been growing steadily. For instance, it plays a vital role in mobile commerce, as evidenced by the 65% of smartphone owners (between the ages of 18 and 44) who admit to relying on social media to help make purchase decisions. However, only 4% of these users chose ‘discovering new products’ and ‘finding great deals’ as primary benefits they seek from social apps.
With 91% of our respondents using a social media account or app on their mobile phones, it’s interesting to note the biggest concerns that keep the rest from doing the same. The leading issues are battery/memory drain (37%), distraction from work (32%), intrusiveness (16%), and security concerns (16%).
In today’s digital world, social media is an immensely powerful tool that can have significant, far-reaching effects. For more insights into mobile social media trends, download the report.