Analysis

MUMBAI: Media rights could mellow in the sports genre according to the Ficci EY Report 􀂃 ƒ Mergers have reduced...

MUMBAI: In a survey done by Ficci and EY for the Ficci EY Report respondents agreed that fewer buyers will...

Mumbai: Global advertising forecasts have taken a hit as a new study from WARC indicates that market prospects have been...

The Indian OTT landscape is rapidly evolving, driven by market consolidation, shifting revenue models, and innovative content strategies. According to...

London: In today’s insight-driven world—where expertise, speed, and agility define success—Toluna is taking a bold leap forward. The global leader...

Mumbai: The Indian media landscape is experiencing a profound transformation as readership behaviors evolve and digital platforms gain increasing prominence....

The Indian MarTech (Marketing Technology) landscape is undergoing a radical transformation, fueled by digital acceleration, AI-driven innovations, and the rise...

Mumbai: The Advertising Standards Council of India (ASCI) Academy has unveiled its latest report, ‘AdNext: The AI Edition,’ at the...

Mumbai: In a world where the media landscape is more fragmented and complex than ever, Nielsen has released its 2025...

Mumbai: AnyMind Group , a BPaaS company specializing in marketing, e-commerce, and digital transformation, has launched its first-ever Asia E-Commerce...