Analysis

MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video...

MUMBAI: Market Research Society of India’s (MRSI) welcomes Dr. Saurabh Garg, Secretary, Ministry of Statistics and Programme Implementation (MoSPI), Government...

New Delhi: Festivals in India have always been more than occasions — they are cultural inflection points where tradition meets...

Mumbai: Celebrity endorsements has continued to play a significant role in India’s advertising landscape in the first half of 2025,...

Mumbai: Global programmatic media partner MiQ has unveiled its Festive Shopper Insights 2025 Report, revealing how India’s festive shopping season...

Bengaluru: Even as artificial intelligence (AI) becomes more advanced and deeply embedded into the workplace, Bengaluru’s professionals remain clear on...

New Delhi: India’s social media ecosystem has entered a new phase of scale and influence, with video content, influencer-led engagement,...

Mumbai: As AI accelerates content creation, India’s B2B marketing leaders are placing greater emphasis on authenticity and trusted voices to...

Mumbai: India’s digital climate movement is being reshaped by its youngest citizens. According to a new report from WeNaturalists, a...

New Delhi: Indian youth are increasingly branching out beyond cricket and football, with newer sports gaining popularity, according to the...