Analysis

MUMBAI: Television remains the highest-reach medium in India, with TV-viewing households estimated at 217 million in FY2024. This translates into...

Mumbai: In the high-stakes arena of IPL 2025 advertising, celebrity power continues to reign supreme. The latest Celebrity Endorsement Report from TAM Sports,...

MUMBAI: Traditionally, films enjoyed a 90-day theatrical window before making their debut on streaming platforms. With the pandemic restricting theatrical...

MUMBAI: Profitability is a challenge in the Online Curated Content (OCC) sector noted a new report by the Motion Picture...

Mumbai, India – The Indian film, television, and online video services industry has emerged as a formidable engine of economic...

New Delhi: India's booming sports sector is on the fast track to becoming a global powerhouse, with market value projected...

Mumbai: The Indian Premier League’s 18th season (IPL 2025) has recorded a robust rise in television advertising, according to the...

As the Indian Premier League powers through another electrifying season, fresh insights from the Week 4 eDART-IPL 2025 Report by...

Mumbai: Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are emerging as powerful catalysts of cultural and economic influence,...

New Delhi: In an evolving retail ecosystem, a new report by pricing intelligence company Sciative Solutions highlights a dramatic shift...