Analysis
Quick Commerce is the future of e-commerce in India: GroupM’s TYNY 2025
Mumbai: Quick Commerce is no longer just a trend—it’s the future of e-commerce in India. According to GroupM’s This Year...
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Emergency’s Rs. 2 Crores opening is the first concrete sign that frequent use of ‘Cinema Day’ offers has now made the ticket-discounting idea less effective: Ormax Cinematix
Mumbai: 'Deva' finished about 20% less than Ormax Cinematix's box office forecast (FBO) for its opening day, highlighting how mid-range...
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ASCI Report: 69% of India’s Top Digital Stars fail to meet Influencer Advertising Guidelines
Mumbai: The Advertising Standards Council of India (ASCI) has released its Top Influencer Compliance Scorecard, revealing that a staggering 69%...
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Real Estate and Auto emerged as the top categories driving the Radio ad boom in 2024: TAM AdEx
In an era dominated by digital and television advertising, radio continues to hold its ground as a powerful medium for...
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Retail media redefines brand-consumer interactions as shopping and advertising merge: Dentsu India
Mumbai: India’s dynamic retail media landscape is shaping the future of customer engagement. By seamlessly blending e-commerce insights with advertising...
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Majority of Delhi’s Gen Z Voters Question Media Credibility, Says Study
New Delhi: With the Delhi elections drawing closer, a new study by The 23 Watts Insights Studio titled “GenZer’s Tryst with...
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Chrome DM Celebrates its 17th Year; Announces BrandPulse Global’s Leadership Team
Mumbai: Chrome DM, marked its entry into its 17th year in grand style at a magical evening which saw stakeholders...
Read moreDetailsOTT streaming platforms emerge as formidable competitors to established digital channels: Dentsu India
Mumbai: The digital ad landscape in India is undergoing a significant transformation as Over-The-Top (OTT) streaming platforms emerge as formidable...
Read moreDetailsBy 2026, digital media is projected to contribute 61% of India’s total ad spend: Dentsu India
Mumbai: The Indian advertising industry grew by 6.3% in the last year, reaching a market size of Rs. 1,01,084 crore...
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The growing polarisation between big-ticket cinema and smaller films has implications that the Indian film industry must consider: Ormax Media
MUMBAI: The top 10 films of 2024 contributed 41% to the Indian box office, solidifying the trend of higher contribution...
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