Analysis
A mere 5% increase in attention can lead to up to 2X gains in brand perception: Snapchat, WPP Media, and Lumen’s ‘Attention Advantage’ Report
Mumbai: Snapchat, WPP Media, and Lumen have come together to launch ‘Attention Advantage,’ a groundbreaking research study that redefines how...
Read moreDetails
44% of India’s gaming audience now comprises female fans: Capri Sports & KPMG’s Report on Women’s Sports in India
Mumbai: In a significant moment for Indian sports, Capri Sports Foundation’s 'The Sports Women Huddle' witnessed the unveiling of a...
Read moreDetails
Suresh Ramalingam takes over as CEO of Ipsos India, Succeeding Amit Adarkar
Bengaluru: Ipsos, one of the world’s largest market research firms, has appointed Suresh Ramalingam as the new Chief Executive Officer (CEO)...
Read moreDetails
70% of Indian consumers are fatigued by repetitive ads: The Trade Desk’s “The Untapped Opportunity of Omnichannel”
Mumbai: A new study released by global advertising technology platform, The Trade Desk, titled “The Untapped Opportunity of Omnichannel,” reveals...
Read moreDetails
Digital Advertising Takes 46% Share as India’s Ad Market Crosses ₹1 Lakh Crore: Crisil
Mumbai: India’s advertising industry has entered a new era, breaching the ₹1 lakh crore mark in fiscal 2024-25, driven predominantly...
Read moreDetails
Gen Z Gamers, working professionals and women 35+ are driving India’s gaming boom: Kreo
MUMBAI: Gen Z Gamers, working professionals and women 35+ are driving India’s Gaming Boom. Kreo an Indian consumer electronics brand...
Read moreDetails
The direct-to-OTT film format faces a significant marketing challenge, which limits its ROI: Ormax Media
MUMBAI: Ormax Media has published an analysis called 'No man's land: The identity crisis of direct-to-OTT films'. It is based...
Read moreDetails
APAC shoppers drive 350%+ surge in self-care buys during double date sales: Criteo Report
Mumbai: Criteo S.A., the global platform connecting the commerce ecosystem, has released its latest Global Health & Beauty Pulse 2025,...
Read moreDetails
Luxury at a Crossroads: BCG Warns of Slowing Growth as Ultra-Rich Drive Future of the Market
The global personal luxury goods market is witnessing a pivotal shift as it braces for its first significant slowdown in...
Read moreDetails
Tariff Turmoil sparks eCommerce budget shift as global UA spend hits $4.6B: AppsFlyer Report
Bengaluru: AppsFlyer’s latest 2025 State of eCommerce App Marketing report unveils a seismic shift in global user acquisition (UA) strategies...
Read moreDetails
