Analysis

Mumbai: YouTube, at its flagship event Brandcast 2025, spotlighted its position as India’s “New TV,” driven by the convergence of...

MUMBAI: PwC India today announced the release of its ‘Voice of the Consumer 2025: India perspective’ survey report, which is...

Mumbai: Canva has released its annual State of Visual Communication Report, revealing a widening gap between how younger generations prefer...

Mumbai: WPP Media has released its latest Advertising in 2030 report, an in-depth exploration of how experts across the media,...

New Delhi: On the eve of Apple’s much-anticipated Sept. 9 launch event, where the iPhone 17 lineup is expected, fresh...

Mumbai: 'War 2' under-performed in Hindi, with negative reviews and audience word-of-mouth impacting its performance on its opening day, leading...

Mumbai: Social media influencers are playing a central role in shaping health, wellness, and dietary habits among Indians across generations,...

Premiumisation in India’s fast-moving consumer goods (FMCG) market has taken an interesting turn. After a brief slowdown in 2024—driven largely...

MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video...

MUMBAI: Market Research Society of India’s (MRSI) welcomes Dr. Saurabh Garg, Secretary, Ministry of Statistics and Programme Implementation (MoSPI), Government...