Analysis

MUMBAI: GenZ professionals are optimistic and forward-thinking when it comes to GenAI. 1 in 2 GenZs believe that GenAI will...

Large majority of Global CMOs see media as a very important, if not critical, driver for business growth  Priority areas...

MUMBAI: Prime Video’s ‘Citadel: Honey Bunny’ got 8.4 million unique viewers. Netflix’s crime-drama-thriller ‘The Buckingham Murders’ got 7.5 million viewers....

MUMBAI: McAfee has said that it safeguarded users against suspicious or malicious URLs nearly 24,000 times throughout the festive season....

MUMBAI: Indian Films that released in October 2024 grossed ₹994 crores at the domestic box office • Led by 'Amaran'...

Mumbai: India's sports market is on track to reach a staggering $130 billion by 2030, growing at a compound annual...

New Delhi: Ads within premium streaming TV content in India significantly boost ad recall, foster greater trust, and drive higher...

MUMBAI: Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they...

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles,...

Mumbai: The 2024 Diwali festive season saw significant growth in India's online retail sector, with Criteo, a commerce media company,...