Analysis
APAC is the fastest-growing region for music and news content in FAST channels: Amagi
MUMBAI: Amagi, which offers cloud-based SaaS technology for broadcast and connected TV (CTV), today announced the release of its 14th...
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MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...
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Young adult is a leading genre generating huge audiences and fandoms: Prime Video
MUMBAI: Prime Video today revealed that Spanish Original young adult movie 'Culpa Tuya' has become the most-watched International Original on...
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Brands that balance Performance & Equity Ads see 90% higher ROI: WARC
In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1,...
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TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx
Mumbai: Television advertising in India witnessed a 14% surge in ad volumes in 2024 compared to 2020, according to the...
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ASCI Academy releases White Paper on Cookie Strategy to Commemorate Data Privacy Day
Mumbai: On the occasion of Data Privacy Day, the Advertising Standards Council of India (ASCI) Academy, in partnership with PSA...
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In 2024, major OTT platforms in India had an 18% decrease in new streaming originals released: Ormax Media
Mumbai: 2024 saw an 18% drop in the number of streaming originals launched across major OTT platforms in India. This...
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GenAI and AI-driven transformation are progressing from proof of concept to wider adoption: HCLTech and MIT Technology report
MUMBAI: A study by HCLTech, a global technology company, and MIT Technology Review Insights has revealed that while 87% of...
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Kantar Survey reveals mixed Consumer Sentiments on Budget 2025 amid GDP slowdown
New Delhi: Kantar, the world’s leading marketing data and analytics company, has unveiled findings from the 4th edition of its India...
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Retirement is Out, Longevity is In: Key Insights from VML’s 2025 Trends
The 11th edition of VML’s The Future 100 report outlines transformative trends set to define business, culture, and consumer behavior...
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