MUMBAI: Prime Video today revealed that Spanish Original young adult movie ‘Culpa Tuya’ has become the most-watched International Original on Prime Video ever at launch. The sequel from Mercedes Ron’s best-selling the Culpables book trilogy, ‘Culpa Tuya’, launched on Prime Video on 27 December, 2024 in 240 countries and territories worldwide. At launch, ‘Culpa Tuya’, ranked number 1onetitle on Prime Video in over 170 countries, including Spain, France, Italy, Germany, Brazil, Mexico, Colombia, Argentina, Chile and Canada, Top three in the US and UK and Top 10 in over 220 countries. It has now become the most-watched International Original movie or series on Prime Video globally at launch, with 90% of streams coming from viewers outside of Spain.
Prime Video also released the list of Top 10 most-watched non-English language International Originals from 2024 that saw record-breaking viewership outside their country of origin. In 2024, a number of Prime Video International Originals debuted to international success, setting a new bar for viewership of international programming. Seven different countries feature in the Top 10 list of International Originals, reflecting the diverse viewing habits of Prime Video customers.
Top 10 Non-English Language International Originals on Prime Video in 2024 (based on performance outside their country of origin):
1. Culpa Tuya (Movie, Spain, December 2024)
2. Apocalypse Z: The Beginning of the End (Movie, Spain, October 2024)
3. Maxton Hall: The World Between Us (Series, Germany, May 2024)
4. Citadel: Diana (Series, Italy, October 2024)
5. Citadel: Honey Bunny (Series, India, November 2024)
6. Red Queen (Series, Spain, February 2024)
7. Marry My Husband (Series, Korea, January 2024)
8. No Gain No Love (Series, Korea, August 2024)
9. Betty La Fea, The Story Continues (Series, Colombia, August 2024)
10. Like A Dragon: Yakuza (Series, Japan, October 2024)
*Ranking based on total viewing figures outside country of origin in first 4-weeks of launch, with titles that launched in 2024
Most Popular Genres and Countries Bringing in International Audiences
Young adult is a leading genre generating huge audiences and fandoms. ‘Culpa Tuya’ comes out top, with German Original, ‘Maxton Hall: The World Between Us’, based on the bestselling novel series ‘Save Me’ by Mona Kasten following closely behind. Young adult, female skewing korean dramas (or ‘K-dramas’) like ‘Marry My Husband’ and ‘No Gain No Love’ also reach Top 10 in the charts. Younger demographics are increasingly consuming content across borders, regardless of its language or origin.
Spanish language Originals continue to drive big international audiences on Prime Video. Spanish Originals in the Top 10 list include young adult movie Culpa Tuya, post-apocalyptic action thriller film based on the successful book trilogy, ‘Apocalypse Z: The Beginning of the End’, series adaption of the thriller book trilogy ‘Red Queen’, and Colombian Original series following ‘Betty’s’ comeback ‘Betty La Fea, The Story Continues’.
Other stand outs include international stories from known brands, including action-packed, Italian Original spy series ‘Citadel: Diana’ and Indian Original ‘Citadel: Honey Bunny’, both born from the world of ‘Citade’l, Prime Video’s Global Original series. As well as titles from known IP, including Japanese Original, ‘Like A Dragon: Yakuza’, the TV adaptation of Sega’s video game series.
“It’s been a landmark year for International Originals on Prime Video as we see customers increasingly watch international programming from inside and outside their country of origin. Our International Originals strategy is built on the belief that great stories can come from anywhere and resonate everywhere, and the success we’re seeing across genres and regions encourages us to continue investing in locally-produced stories for a local and international audience” said James Farrell, VP International Originals, Prime Video & Amazon MGM Studios.
“We’re thrilled to see ‘Culpa Tuya’ connect with viewers on such a huge global scale becoming our most-watched International Original ever at launch, and I’m delighted we’ll keep Culpables fans satisfied with more to come from the trilogy and author Mercedes Ron. The continued international success of Spanish Originals with ‘Apocalypse Z’ and ‘Red Queen’ joining ‘Culpa Tuya’ in the Top 10 list, demonstrates the universal appeal of compelling storytelling, regardless of language or origin” said María Contreras, Head of Movies and Scripted TV, Prime Video Amazon MGM Studios.
International Originals Also Setting Local Prime Video Viewership Records
As well as travelling to international audiences, International Originals launched in 2024 broke records in the country they were produced in. Break out hits included ‘Mirzapur, Season 3’ (India), which was the most-watched show ever on Prime Video in India during its launch weekend; ‘Oshi No Ko’ (Japan), which had the biggest first month performance for a Japanese Original ever in Japan; ‘Who Killed Him?’ (Mexico), the most viewed title of all time in Mexico; ‘The Park Maniac’ (Brazil), the most-watched Brazilian Original of all time; ‘Nahir’ (Argentina), the most-viewed title in Argentina in its first month; ‘Ourika’ (France), the most watched French Original scripted series in France; and ‘Operación Triunfo’ (Spain), the most-watched local premiere and the Spanish Original that has driven the most sign-ups to Prime in the history of Prime Video in Spain, amongst others.
“Our goal has always been to produce International Originals which make an outsized impact with audiences in their home country first. It’s great that our investment in fostering local talent, production and storytelling continues to connect with customers locally by breaking more viewership records in their country of origin in 2024” added Farrell.
Coming in 2025 and Beyond: Prime Video will continue to invest in diverse, high-quality international programming that resonates with audiences locally and internationally. Seven out of the Top 10 list of International Originals will return for sequels, new seasons, or adaptations of known IP and brands in 2025 and beyond. Customers can look forward to movies like ‘Culpa Nuestra’, and the UK adaptation of the first movie, ‘My Fault: London’, as well as more from Mercedes Ron with the first from the Dímelo book trilogy titled ‘Tell Me Softly in English’, and the sequel to ‘Apocalypse Z’. Returning seasons include ‘Maxton Hall: The World Between Us’, ‘Red Queen’ and ‘Betty La Fea, The Story Continues’. New titles include ‘Newtopia’ (Korea), ‘Superboys of Malegaon’ (India), ‘Unburied’ (Mexico), ‘Graduation Trip: Mallorca’ (Spain), and ‘Costiera’ (Italy). All movies and series are available to Prime Video customers in 240 countries and territories worldwide, offering up to 34 subtitles and 18 dubbed language options.
*Culpa Tuya measurement based on total viewing figures globally in first 4-weeks of launch across all English/non-English language International Originals
*Top 10 list based on total viewing figures (outside country of origin) in first 4-weeks of launch across non-English language International Originals that launched in 2024
2025 Upcoming International Originals
Newtopia (Korea, Feb 7)
My Fault: London (UK, Feb 13)
Broken Rage (Japan, Feb 13)
The Narrow Road to the Deep North (Australia, April 18) – available in AU, NZ, CA
Carjackers (France)
Costiera (Italy) – available in US, UK, IE, CA, AU, NZ, IT, FR, ES, PT
Dímelo Bajito (‘Tell Me Softly’) (Spain)
Graduation Trip: Mallorca (Spain)
Operación Triunfo 2025 (Spain) – available in ES, LATAM
Superboys of Malegaon (India)
Tremembé (Brazil)
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