Analysis

MUMBAI: As the banking and financial services industry moves towards the digital era, Generation X is expected to be at...

MUMBAI: 20% of marketers plan more than three months in advance of the peak festive season. Non-metro cities are leading...

Mumbai: Consumers perceive brands that advertise on OTT/CTV as more premium says a new repoirt from The Trade Desk. When...

Mumba: WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade...

MUMBAI: E-commerce budgets look bright this festive season. Planned shopping well in advance dominates. Only a few people will do...

Dentsu, a key partner to top organizations, published the largest global B2B buying behavior study for the fourth year. The...

India: GIPSI, Tonic Worldwide's insights division, launches The Festive Report Part-2. It features 6 unique growth-focused insights in light of...

India’s beauty market, ranked fourth globally, is evolving rapidly due to premiumisation, changing consumer demographics, and technological advancements. Nykaa's 'Beauty...

Mumbai: IPG Mediabrands, in collaboration with Google, presents "The Indian Online Shopper 3.0," a comprehensive exploration of consumer behavior in...

Mumbai: The Indian tablet market (inclusive of detachable and slates) shipped 1.84 million units in 2Q 2024, up 128.8% year-over-year...