Analysis
AI-Driven Advertising Surges as Programmatic Now Powers 88% of Digital Ads: TAM AdEx
The digital advertising landscape continues to evolve at an unprecedented pace. According to the latest TAM AdEx report, "A Pixelated...
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The era of exceptionally high growth rates in digital advertising is now behind us: Madison Report 2025
MUMBAI: The Madison Report 2025 has noted that India’s digital advertising landscape is evolving at a rapid pace. In 2025,...
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The biggest game-changer in the TV ADEX in 2025 will be the operationalisation of the Jio- Star merger, starting with the IPL: 2025 Madison Report
MUMBAI: The biggest game-changer in the TV ADEX in 2025 will be the operationalisation of the Jio- Star merger, starting...
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In 2025, OOH industry set for growth with tech focus, improved infrastructure, and increased consumer mobility: Madison Report 2025
MUMBAI: In 2025, the Out-of-Home (OOH) industry is poised for continued growth, with an emphasis on digital and tech innovations,...
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Advertisers are re-discovering value in the print medium, particularly its strength in delivering localised, high-trust ad experiences: Madison Report 2025
MUMBAI: The Print sector demonstrated remarkable resilience in 2024 despite persistent challenges. The industry the Pitch Madison Report 2025 noted...
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Radio remains cost-effective and impactful advertising medium in Tier 2 and Tier 3 cities: Report
Mumbai: The Madison Advertising Report 2025 has noted that radio continues to be a cost-effective and impactful advertising medium, especially...
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AdEx growth slowing down is the new norm: Madison Ad Report 2025
Mumbai: The Union Budget has boosted the sentiment in the ad market. In 2025 the Adex set to grow by...
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Podcast Publishers turn to Video as Ad Revenue Growth stalls: WARC Global Ad Trends
Mumbai: Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms...
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AI and Privacy-First Strategies Power APAC’s Digital Growth in 2025: Adjust Insights
Singapore: The measurement and analytics company Adjust has released its annual Mobile App Trends report for 2025, showing strong momentum...
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Quick Commerce is the future of e-commerce in India: GroupM’s TYNY 2025
Mumbai: Quick Commerce is no longer just a trend—it’s the future of e-commerce in India. According to GroupM’s This Year...
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