Analysis

MUMBAI: Godrej Yummiez, the ready-to-cook brand by Godrej Foods Ltd., launched India’s Frozen Snack Report, decoding how India snacks. Building...

MUMBAI: According to TAM AdEx’s Half-Yearly Celebrity Endorsement Report, the first half of 2024 saw a 10% growth in celebrity-endorsed...

MUMBAI: Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved...

MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort....

MUMBAI: Almost 94% of children opted for camera, calling and messaging as the three main features. They would not include...

Paris: A groundbreaking global study commissioned by CISAC (International Confederation of Societies of Authors and Composers) and conducted by PMP...

Mumbai: Dentsu’s latest Global Ad Spend Forecasts project that global advertising spend will grow by 6.8% year-over-year in 2024, reaching...

Mumbai: Unicommerce, one of the e-commerce enablement SaaS platforms, reported a 17% year-on-year (YoY) increase in order volumes during the...

MUMBAI: Data Unplugged: Future of Data by MMA Global India, held at DoubleTree by Hilton, Gurugram, brought together industry executives...

MUMBAI: Engagement platform CleverTap, has released its market research report on 'The State of App and Web User Experience Optimisation'....