Analysis

MUMBAI: Jan-June 2024 observed 5% growth in the News Genre ad volumes over Jan-June 2023. Tam has published its half...

Mumbai: ‘Survive to ‘25’ may be this year’s unofficial games industry slogan, but positivity and optimism endure among the 454...

Mumbai: 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60% which...

Mumbai: CleverTap, an all-in-one engagement platform, today released its market research report on 'Unraveling the Cross-Channel Marketing Strategy'. The report...

WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making...

Rural value growth reached 4.4% and continues to stay ahead of Urban at 3.8% on the other hand there was...

Mumbai: India’s $130 billion lifestyle market, with fashion accounting for 80% and the rest beauty and personal care (BPC), is...

Mumbai: Awfis has unveiled its latest report, ‘Awfis Unwind: Fun, Food and Retail’ which delves deep into the lives of...

AI + data + CRM tech major Salesforce has released the new State of Sales report, sharing insights from 5,500...

New Delhi: Google and Kantar released a new research report called "The Indian News Consumer: Willingness to Pay and Key...