Analysis

MUMBAI: Each generation displays unique shopping and spending habits shaped by lifestyle choices and economic influences. Younger consumers, such as...

New Delhi: In a recent survey conducted by LocalCircles, alarming findings reveal that approximately 60% of parents in India have...

Mumbai: Meta has unveiled two key trends that are shaping the future of online shopping in India— the rise of...

MUMBAI: Rich Indian entrepreneurs are spending their wealth on luxury residences, goods and experiences as they remain optimistic about their...

MUMBAI: ShareChat, a homegrown social media company reported a 33% Y-o-Y growth in revenue, reaching Rs. 718 crores, up from...

MUMBAI: Cricket is a religion in India, and cricketers are regarded as national heroes, transcending the boundaries of sport to...

MUMBAI: With 81% of B2B ads globally failing to gain adequate attention or drive recall, B2B marketers need more compelling...

Bengaluru: InfoVision Inc., a  global IT services company specializing in enterprise digital transformation, has launched AlphaMetricx (AMX), an advanced AI-powered...

MUMBAI: GenZ professionals are optimistic and forward-thinking when it comes to GenAI. 1 in 2 GenZs believe that GenAI will...

Large majority of Global CMOs see media as a very important, if not critical, driver for business growth  Priority areas...