Analysis
Kids ask their parents more questions when watching TV: Amazon Alexa study
Mumbai: Children are inherently curious and parents are always trying to find accurate answers that satiate their curiosity. This was...
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New research by ServiceNow reveals Indians lose over a day yearly due to slow service, prompting two-thirds to ponder brand switching
Mumbai: Indians spent more than 15 billion hours on hold to customer service, according to new research from ServiceNow, the...
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In-game ad spend remains stubbornly low globally: WARC
Mumbai: Gaming has a vast global audience and is a key driver of culture. Despite this in-game ad spend remains...
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86% of CMOs in India see creativity as crucial for driving business growth: dentsu report
Dentsu Creative's global survey of 950 chief marketing officers reveals a new era of empowerment worldwide, driven by confidence in...
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78% of senior business decision-makers in Asia Pacific are confident in driving revenue growth next year: CNN report
Mumbai A global report on what drives business decisions was launched by CNN International Commercial (CNNIC). Almost 2,000 company leaders...
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C5i acquires Analytic Edge to enhance global marketing analytics capabilities
Mumbai, July 30, 2024: AI & Analytics firm C5i has acquired Analytic Edge, a leading provider of AI-based marketing analytics...
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E-Commerce potential extends beyond cities, with 71% coming from non-metro areas: Shiprocket’s Trends Report
Mumbai: The potential of eCommerce lies beyond major urban centres, with non-metros contributing to 71% of total orders. Shiprocket, an...
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Market trend shifting towards stronger privacy controls and signal loss regardless of Google’s actions on third-party cookies: Comscore
Mumbai: The trend in the market is accelerating towards increased privacy controls and continued signal loss without Chrome deprecating third...
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Parle is the most chosen in-home FMCG brand for a record 12th year in a row; Britannia leads in the OOH FMCG brand ranking: Kantar Brand Footprint India 2024 Report
Mumbai: Parle is the most chosen in-home FMCG brand for a record 12th year in a row. Britannia leads in...
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Organisations are falling short in fostering a culture that encourages creativity: Canva
Mumbai: Canva, an all-in-one visual communication platform, today unveiled insights from a study of more than 500 business professionals on...
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