Analysis
India playing matches saw 90% more ad volumes compared to Non-India playing matches in the ICC T20 WC 2024: TAM Sports
Mumbai: India playing matches saw 90% more ad volumes compared to Non-India playing matches in the recently concluded ICC T20...
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70% of the Hindi theatre-going audience believe that Hindi films lack in originality in comparison with South and Hollywood films: Ormax Media
Mumbai: Ormax Media has published 'The Bollywood Image Report 2024'. This covers various aspects that can impact Bollywood's image among...
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Stable Operating Environment to Drive Media & Entertainment Industry Growth in FY25
Mumbai: India Ratings and Research (Ind-Ra) opines the credit profile of media and entertainment (M&E) players is likely to remain...
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69% of Indian SMBs reported success in using advertising to help them grow their business internationally: Amazon Ads’ SMB research
Mumbai: New research from Amazon Ads shows that Indian small and medium sized businesses (SMBs) are benefitting from the positive...
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Chrome DM celebrates 16 Years of Excellence in Media and Brand Insights
Chrome DM, a pioneering media distribution audit company, celebrates its 16th anniversary after expanding from a small firm founded in...
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Companies risk losing 6.7% of their total revenues in consumer spend each year because of sub-standard customer experiences: WARC-Meta Study
Developing personalized two-way interactions with customers is crucial for brands, offering a significant advantage as customer journeys grow more complex....
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Indian Online Gaming to Contribute 68% to AVGC Industry by 2026: EGROW and Primus Partners Report
National: The EGROW Foundation and Primus Partners collaborated to release a research report titled ‘India’s Booming Online Gaming Industry: A...
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Over half of consumers express distrust in influencer content, reveals iCubesWire Survey
New Delhi: Highlighting significant skepticism in online endorsements, over 50% of consumers express distrust in influencer content, reveals a survey...
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Short form content falls short in building trust compared to its long-form counterparts: Mavericks’ ‘The Attention Game’ Report
MUMBAI: Today, Mavericks, a leading integrated marketing agency, announced the release of its latest research report, 'The Attention Game'. It...
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Rohit Sharma, Jasprit Bumrah most talked about batsman and bowler online in the T20 World Cup: Interactive Avenues
Mumbai: The ICC Men’s Cricket T20 World Cup garnered a lot of social media chatter. Interactive Avenues, a full-service digital...
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