Analysis
Parents of young kids take Alexa’s help in managing day-to-day parenting tasks and keeping their kids engaged
Mumbai: From listening to Indian folktales to playing animal sounds, Indian households with young kids who use Alexa at home...
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At least 1 in 2 urban Indians polled (53%) claims to be following the IPL: Ipsos Survey
Mumbai: With the Tata Indian Premier League (IPL) 2024 extravaganza off to a flying start, an Ipsos IndiaBus pan India...
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Qoruz forecasts a 50% increase in influencer collaborations during the IPL 2024 season
Mumbai: As the Indian Premier League (IPL) continues to captivate millions, its impact on social media engagements is evident. The...
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Social media is the top vehicle for Gen Z to follow political news: Hunch’s Gen Z Trend Report Insights
Mumbai: Prime Minister Narendra Modi holds strong favor among 61.8% of Gen Z individuals. Additionally, a substantial 65.9% perceive him...
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GenZ values Diversity, Inclusivity, Agility, and Rootedness in India: NIQ Study
Mumbai: 1 in 4 GenZ consumers in urban India invests in self-growth, NIQ India, which works in the area of...
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Three in four feature phone users express interest in switching to smartphones: CMR Study
Mumbai: A new report from CyberMedia Research (CMR), a technology market research and advisory firm, reveals a shift in consumer...
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TV viewing down; on-demand streaming up in Urban India since 2021: YouGuv
Mumbai: The latest data from YouGov’s media report titled ‘The 2024 Media morph’ revealed that heavy TV viewing seems to...
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Young Adult genre in Hindi originals rose to 32% from 25% in 2019 – Ormax Media
Mumbai: With 35 fiction series, the Young Adult genre accounts for 32% of all the Hindi streaming originals being released...
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Instagram is the preferred platform for 32% of IPL enthusiasts: iCubesWire Survey
Mumbai: A survey by iCubesWire, an ad tech platform, highlights Instagram's dominance as the preferred platform for 32% of the...
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Consumer sentiment towards 5G is positive but declining: Ookla
Mumbai: India launched its first 5G network in October 2022, marking one of the most rapid nationwide 5G network deployments...
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