Analysis
69% of Indian SMBs reported success in using advertising to help them grow their business internationally: Amazon Ads’ SMB research
Mumbai: New research from Amazon Ads shows that Indian small and medium sized businesses (SMBs) are benefitting from the positive...
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Chrome DM celebrates 16 Years of Excellence in Media and Brand Insights
Chrome DM, a pioneering media distribution audit company, celebrates its 16th anniversary after expanding from a small firm founded in...
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Companies risk losing 6.7% of their total revenues in consumer spend each year because of sub-standard customer experiences: WARC-Meta Study
Developing personalized two-way interactions with customers is crucial for brands, offering a significant advantage as customer journeys grow more complex....
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Indian Online Gaming to Contribute 68% to AVGC Industry by 2026: EGROW and Primus Partners Report
National: The EGROW Foundation and Primus Partners collaborated to release a research report titled ‘India’s Booming Online Gaming Industry: A...
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Over half of consumers express distrust in influencer content, reveals iCubesWire Survey
New Delhi: Highlighting significant skepticism in online endorsements, over 50% of consumers express distrust in influencer content, reveals a survey...
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Short form content falls short in building trust compared to its long-form counterparts: Mavericks’ ‘The Attention Game’ Report
MUMBAI: Today, Mavericks, a leading integrated marketing agency, announced the release of its latest research report, 'The Attention Game'. It...
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Rohit Sharma, Jasprit Bumrah most talked about batsman and bowler online in the T20 World Cup: Interactive Avenues
Mumbai: The ICC Men’s Cricket T20 World Cup garnered a lot of social media chatter. Interactive Avenues, a full-service digital...
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Artificial turf grounds are gaining popularity in India due to the T20 cricket World Cup, as per Justdial report
Mumbai: Non-metro cities witnessed a 78% increase in turf ground searches, compared to a 49% rise in metros on the...
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Emotional resonance boosts digital ads’ brand-building impact: Kantar
Mumbai: Earlier this year, Kantar launched the Blueprint for Brand Growth. Commenting on this year’s findings, Soumya Mohanty, MD and...
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95% of Indian Businesses Report Positive ROI from Data Streaming: Confluent Survey
INDIA: Confluent, Inc., a data streaming pioneer, released its 2024 Data Streaming Report, showcasing how data streaming is reshaping Indian...
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