Analysis

MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort....

MUMBAI: Almost 94% of children opted for camera, calling and messaging as the three main features. They would not include...

Paris: A groundbreaking global study commissioned by CISAC (International Confederation of Societies of Authors and Composers) and conducted by PMP...

Mumbai: Dentsu’s latest Global Ad Spend Forecasts project that global advertising spend will grow by 6.8% year-over-year in 2024, reaching...

Mumbai: Unicommerce, one of the e-commerce enablement SaaS platforms, reported a 17% year-on-year (YoY) increase in order volumes during the...

MUMBAI: Data Unplugged: Future of Data by MMA Global India, held at DoubleTree by Hilton, Gurugram, brought together industry executives...

MUMBAI: Engagement platform CleverTap, has released its market research report on 'The State of App and Web User Experience Optimisation'....

MUMBAI: Each generation displays unique shopping and spending habits shaped by lifestyle choices and economic influences. Younger consumers, such as...

New Delhi: In a recent survey conducted by LocalCircles, alarming findings reveal that approximately 60% of parents in India have...

Mumbai: Meta has unveiled two key trends that are shaping the future of online shopping in India— the rise of...