Analysis

Mumbai: Hansa Research has released its 4th annual edition, Insurance CuES, a survey that lists the top Life Insurance Brands...

Mumbai: Instagram and YouTube are the most preferred platforms for consuming content. 75% of brands expect to consider influencer marketing...

Mumbai: Google has released its annual Ads Safety Report - which looks at how Google has created a safer experience...

Mumbai: GroupM ESP Sports Sponsorship Report has noted that cricketers saw their income from brands shoot up by 27% over...

Mumbai: The GroupM ESP Sports Sponsorship Report has noted that participative sports have carved a niche in India's sports culture,...

Mumbai: Amazon says that in 2023 it invested more than $1.2 billion and employed more than 15,000 people—including machine learning...

Mumbai: New research released by Interbrand, in partnership with NewtonX and Brodeur Partners, unveils a connection between brand and share...

Mumbai: In today's hyper-connected world, brands employ various marketing strategies to capture the attention of consumers. With their immense purchasing...

Mumbai: Media consulting firm Ormax Media has released its latest research report titled The Ormax Sports Audience Report: 2024. The...

S4Capital’s operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched Persona. Flow, a professional managed service...