Analysis

MUMBAI: PwC’s Global Entertainment And Media Outlook has been published. It has given several suggestions to boost the country's gaming...

Mumbai: Dentsu Creative has unveiled its highly anticipated 2025 Trends Report, titled Fragment Forward, providing an in-depth analysis of the...

Mumbai: India’s OTT (over-the-top) market has seen a dramatic surge in revenues, quadrupling since 2019, with a market value of...

New Delhi: India’s digital advertising industry is set to witness exponential growth, with revenues projected to soar from INR 41,310...

MUMBAI: Over 80 Connected TV brands are now available in India, running on 7+ operating systems, offering consumers more choices...

MUMBAI: Media consulting firm Ormax Media has announced the release of its latest research report on the Indian streaming market,...

The Asia-Pacific (APAC) advertising market is on track to hit $289 billion in 2024, representing a 7.5% year-over-year growth, according...

MUMBAI: Godrej Yummiez, the ready-to-cook brand by Godrej Foods Ltd., launched India’s Frozen Snack Report, decoding how India snacks. Building...

MUMBAI: According to TAM AdEx’s Half-Yearly Celebrity Endorsement Report, the first half of 2024 saw a 10% growth in celebrity-endorsed...

MUMBAI: Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved...