Analysis
Ipsos launches Ipsos PersonaBot: AI-Powered Solution for Enhanced Segmentation Research
Paris/ New Delhi : Ipsos launches Ipsos PersonaBot, an AI tool enabling organizations to interact with target segment personas. It caters...
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LatentView Analytics concludes the acquisition of Decision Point Analytics
Chennai: Digital analytics consulting and solutions provider LatentView Analytics has successfully completed the acquisition of 70% of the outstanding equity...
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2024 LS Elections: National News platforms see increased open rates, Regional platforms decline
Mumbai: As the 2024 Lok Sabha elections come to a close, Bobble AI's Market Intelligence report has unveiled insights into...
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South Africa along with India remain prominent favourites in online conversations during the T20 cricket World Cup: Sprinklr Insights
Mumbai: The country came together to rally behind Team India for the T20 cricket World Cup, making them the undoubted...
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Despite global headwinds, Indian corporates demonstrate robust risk management and strategic advancements: report
Mumbai: Despite facing global headwinds and increased risk exposure in certain sectors, Indian enterprises have demonstrated resilience and strategic advancements,...
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Brands should assess AI involvement among youth before developing AI-enabled solutions: Cheil India’s report
Mumbai: Artificial Intelligence is dawning a new digital age, and the Indian youth are leading the charge, reveals a new...
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Indian Consumers Focus on Value and Experiential Spending: Deloitte Report
National: Deloitte India's report on the future of retail in India emphasizes a shift towards experiential and localized innovation over...
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Millennials and Gen Zs show stark differences in news engagement: Weber Shandwick’s ‘Elections Matter: India Report’
Mumbai: Weber Shandwick India, today launched the “Elections Matter: India Report”. The survey led by the Corporate Advisory and Public...
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Breaching the 100 Million mark!
Digital is exploding with the rise of a new class of cord-cutters. Cord-trimmers opted for skinnier packages or cheaper alternatives...
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83% desire AI to explore global music across cultures and languages, highlighting market opportunities: JBL’s survey on World Music Day
Mumbai: 85% of respondents in JBL's World Music Day survey agree that music bridges cultural divides 83% want AI to...
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