Analysis
Media Habits in Bharat Z: Print Leads Information, TV Tops Entertainment
Mumbai: Publicis Groupe's MSL India launched a report "Make Way for Bharat Z" decoding the lives of India’s Gen Z...
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Kantar launches an AI Lab led by Chief AI Scientist Ashok Kalidas
Mumbai: Kantar, a marketing data and analytics company has introduced the Kantar AI Lab, led by Chief AI Scientist Ashok...
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Virat Kohli tops Kroll’s Celebrity Brand Valuation with $228 Million Brand Value
Kroll, a global risk and financial advisory firm, unveiled its ninth Celebrity Brand Valuation Study today, titled “Brands, Business, Bollywood”....
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Smytten Pulse joins the Market Research Society of India
Mumbai: Smytten Pulse, an AI-powered consumer insights, research, and advertising platform, proudly announced its membership with the Market Research Society...
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TV is preferred by 50% of T20 World Cup fans, streaming services by 21%: iCubesWire Survey
New Delhi: A ground-breaking survey by iCubesWire, a leading ad technology platform, highlights the viewing habits, platform preferences, and advertisement...
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Value of the IPL as a business surges to $16.4 billion: Houlihan Lokey;s IPL Valuation Study 2024
Mumbai: The value of the T20 league IPL as a business surged to $16.4 billion up by 6.5% (Rs. 135,000...
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Brands advertising with retail media saw consistently high ROAS over a year, with spikes in peak shopping seasons: Criteo
Mumbai: Criteo a commerce media company’s global data reveals that over one year, brands that advertised with retail media experienced...
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ROI from digital trumps other mediums for the FMCG sector: Meta
Mumbai: On the sidelines of the Meta Marketing Summit - FMCG edition held in Mumbai, the company announced findings from...
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Pinterest’s global ad revenue to reach $3.6 bn this year and $4.2 bn in 2025: WARC Media
Mumbai: Warc Media has today released its latest Platform Insights report on Pinterest, covering investment, consumption and performance. Key insights...
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Retail, consumer goods, and travel sectors can boost customer acquisition and revenue through generative AI: Accenture
Mumbai: Information overload is causing frequent basket abandonment in retail, consumer goods and travel purchases according to Accenture research. Retail,...
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