Mumbai: Publicis Groupe’s MSL India launched a report “Make Way for Bharat Z” decoding the lives of India’s Gen Z from tier 3 and 4 cities, highlighting the power of small-town Gen Z.
MSL partnered with LocalCircles to survey 16,000 Gen Z individuals in smaller Indian cities. The report reveals unique consumer habits of Bharat Z compared to metro residents, like 83% favoring print media for daily information and 86% preferring television for daily entertainment.
This report highlights India’s diverse Gen Z and their uniqueness. MSL introduced MSL Mojo to help brands connect with this audience through influencer marketing, branded content, and community engagement. This offering aims to inspire and foster partnerships that promote a sense of community, enhancing brand visibility and engagement.
Amit Misra, Chief Executive Officer of MSL South Asia, shared his thoughts on the occasion of the launch of MSL Mojo: “Culture is the driving force shaping our future and Gen Z, with their vibrant energy, diverse perspectives, and digital fluency, are at the forefront of this cultural revolution. We at MSL wanted to create a culture engine that would shape opinions, emotions, and consumption. That’s how we came up with MSL Mojo, our culture engagement platform that will help brands navigate through these changing times.”
Download the report here: https://india.mslgroup.com/make-way-for-bharat-z/
