Analysis

Mumbai: The 2024 Ficci EY report has noted that broadcast rights for films will remain soft as pay TV homes...

Mumbai: Indian M&E sector grew by 8% in 2023, reaching INR2.3 trillion (US$27.9 billion), 21% above its pre-pandemic levels in...

Connected TV households are growing rapidly in India with an annual growth rate of 32% when compared with 2023, expanding...

Mumbai: This International Women’s Day, Asics unveiled the results of their global study on the gender exercise gap, reaffirming the...

February 29, 2024: In a dynamic exchange of ideas, industry experts delved into the intricate tapestry of India's digital media...

Chrome Data Analytics and Media is a technology-driven market research firm with a Pan-India on-ground presence. The analytics firm consolidates TV...

Mumbai: 64% of viewers showing increased responsiveness to ads on streaming platforms. This underscores the growing preference for personalised CTV...

In a significant move towards refining socio-economic analysis, Chrome DM proudly announces its adoption of the Indian Standard of Living...

The experts panel comprising Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, Shashank Srivastava, Senior Executive Officer, Maruti Suzuki India, Arnaud...

Mumbai: GroupM, WPP’s media investment group, launched the second edition of “The Changing Landscape of Indian Television” on the state and potential...