Analysis

India's fantasy sports market is booming, with over 300 fantasy sports platforms (FSPs) and 18 crore (180 mn) users, making...

In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear...

According to TAM Sports Report on Commercial Advertising on Television for first 16 matches of IPL 16 (31st Mar'23-11th Apr'23),...

Despite a 50% rise in the Indian users' time spent over smartphones in the last year and the participation of...

Bangalore: The Q1 and Q2 2023 comparison of marketing medium strengths in the South zone reveals a continued focus on...

Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction...

In Q2 2023, India's Business Optimism improves and remains significantly positive with TRA's MDI improving slightly to 89.37 from 88.2...

English content audience on Indian paid OTT platforms (SVOD) has grown from 19.1 mn in 2020 to 42.7.mn in 2022,...

Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM...

63pc of Indian consumers are cutting back non-essential spending altogether, according to the 2023 PwC Global Consumer Insights Pulse Survey,...