In a shocking turn of events, Delhi NCR experienced an earthquake this afternoon that sent tremors throughout the city. The quake, measuring 6.25 on the Richter scale, epicenter in Nepal struck at approximately 2:50 PM IST and lasted for several seconds.
As the news of the earthquake broke, the top news channels in India sprung into action to provide timely and accurate information to the public.
To assess the responsiveness and effectiveness of news channels in times of crisis, Chrome DM conducted an analysis of the duration of news coverage by the leading news streams. In addition to analysing the duration of coverage, Chrome DM also monitored the viewership of these news streams during the earthquake coverage. The Average Concurrent Views (ACV) and CNT Index provide insights into how the audience engaged with the news.
Here are the findings:
Source: Chrome Digital Track – Unique / Unduplicated reach – Live streams + VOD Data streams across Connected TVs with Operating Systems including Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS, Linux, & YouTube, and Smartphones through YouTube, OTT platforms, native apps, and websites; Market – ALL INDIA, NCCS 15+
Chrome News Track (CNT Index): is calculated as the percentage share of concurrent views indexed to the percentage share of duration. Higher the CNT index, the better monetized is the story in terms of concurrent Viewers Indexed the Airtime dedicated to that story.
Date: 3rd October 2023
Time Slot: 2:00 PM – 04:00 PM
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