Analysis

77pc of young India spends most of their time watching short videos, followed by 16pc on news & entertainment channels...

Crosshairs don’t kill. Instead, they set a target. Star Sports might suffer the collateral damage from this ongoing conflict of...

Global consumer spend on games is set to reach $215bn by 2027, according to the latest research by Omdia. Following...

Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture -...

The total advertising revenue of IPL 2023 will be US$550 million, with digital grabbing a 60% share, according to the...

To study the multi-objective personalisation of the length and skippability of video advertisements, recently a research was conducted by Omid...

Dell continues to be the India's Most Trusted Brand for the fourth consecutive year in TRA's Brand Trust Report 2023....

TAM AdEx released the Cross Media Report for Rewinding year 2022 for Advertising in the Retail Sector on TV, Print,...

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

Bollywood actor Ranveer Singh has surpassed Indian cricketer Virat Kohli to become 2022's most valued celebrity with a brand value...