Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Out of Home global revenue to cross $40bn in 2023: WOO report

by MN4U Bureau
August 4, 2023
in Featured, Analysis
Reading Time: 1 min read
A A
Out of Home global revenue to cross $40bn in 2023: WOO report
Share Share ShareShare

Worldwide revenue of OOH media is forecast to exceed $40bn in 2023 for the first time with a market share against other media of 5.1%, up from 4.7% in 2022. Pre-pandemic market share was 5.8% with revenue of $36bn in 2019.

ADVERTISEMENT

The World Out of Home Organization (WOO) has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s GDP. Global Market Index sources data from WOO’s 200 members and others to give the most accurate view of OOH revenue and market share.

By macro region, North America’s market share was lowest at 3.05 (although it remains the second biggest territory by revenue behind Asia), Europe 5.9%, Asia 7.2%, Australia/New Zealand 5.0%, Africa 12.5% and LATAM 5.5%. Digital continues to increase its share of the global market with $15bn, 37% of the total, forecast for 2023.

Tom Goddard
Tom Goddard

WOO President Tom Goddard, says, “Through the WOO Global Out of Home Media Spend Index, Out of Home for the first time has truly reliable and up-to-date data on worldwide and regional revenue and global market share. This can only be a further boost to the medium, which has been hampered in the past by conflicting data sources.”

“From the figures we can see that revenue is rising at a healthy rate, in traditional classic OOH as well as digital, and we expect further growth of above five per cent as we move from 2023 to 2024. Increasing our global share substantially, even amid the digital tidal wave, has to be the industry’s objective. The WOO Global Out of Home Media Spend Index.”

Feedback: [email protected]

Tags: Tom GoddardWOO reportWorld Out of Home Organization

RECENT POSTS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

Read more
IPL 18 after 57 Matches: 23% More Advertisers and 128 New Brands Join the Fray
Analysis

IPL 18 after 57 Matches: 23% More Advertisers and 128 New Brands Join the Fray

June 18, 2025
0

Mumbai: The Indian Premier League (IPL) continues to dominate the advertising landscape, with TAM Sports’ sixth update on IPL 2025 (IPL...

Read more
CTV viewership soars, 23% Indians go digital-only: Kantar’s Media Compass Report
Analysis

CTV viewership soars, 23% Indians go digital-only: Kantar’s Media Compass Report

June 17, 2025
0

Mumbai: The Indian media ecosystem is undergoing a rapid transformation. Yet, marketers and advertisers continue to rely on outdated, fragmented...

Read more
Films released in May 2025 grossed Rs. 1,136 Crores at the domestic box office; Hollywood rebounds: Ormax
Analysis

Films released in May 2025 grossed Rs. 1,136 Crores at the domestic box office; Hollywood rebounds: Ormax

June 16, 2025
0

MUMBAI: Films released in May 2025 grossed Rs. 1,136 Crores at the domestic box office, making it the second-best month...

Read more
84% Indian shoppers say they have already made a purchase via social media: E-Commerce Trends Report 2025
Analysis

84% Indian shoppers say they have already made a purchase via social media: E-Commerce Trends Report 2025

June 14, 2025
0

Mumbai: Blue Dart Express Limited, South Asia’s express air and integrated transportation company under the DHL eCommerce umbrella, has unveiled...

Read more
Influencers, short-form videos, and messaging disrupt offline retail in India: Meta
Analysis

Influencers, short-form videos, and messaging disrupt offline retail in India: Meta

June 12, 2025
0

Mumbai: In a fast-evolving retail landscape, a new Meta-commissioned study by GWI reveals how digital touchpoints like influencers, short-form videos,...

Read more

LATEST NEWS

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

June 19, 2025
Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting's Road Ahead

Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting’s Road Ahead

June 19, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer - Product & E-Commerce
People

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer – Product & E-Commerce

June 19, 2025
0

Mumbai: Integrated marketing and brand communications agency, Team Pumpkin, has announced the appointment of Vinod Khandelwal as Chief Growth Officer...

MARKETING

STRCH and Warner Bros. unveil India’s First Character-Led Performance Wear Collaboration in Activewear Segment
Marketing

STRCH and Warner Bros. unveil India’s First Character-Led Performance Wear Collaboration in Activewear Segment

June 19, 2025
0

Mumbai: STRCH has partnered with global entertainment powerhouse Warner Bros. to launch a first-of-its-kind character-driven performance wear collection for adults....

Subscribe to Newsletters

ADVERTISING

Vivek Das Exits EssenceMediacom Amid Leadership Churn at WPP Media
Advertising

Vivek Das Exits EssenceMediacom Amid Leadership Churn at WPP Media

June 19, 2025
0

New Delhi: Ad industry veteran Vivek Das has stepped down from his role as Managing Partner at EssenceMediacom, marking the...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era
Authors Corner

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era

June 18, 2025
0

India's advertising and content creation landscape has always thrived on the power of human storytelling. From jingles that lingered in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer - Product & E-Commerce

Vinod Khandelwal joins Team Pumpkin as the Chief Growth Officer – Product & E-Commerce

June 19, 2025
Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

Royal Stag Barrel Select Shorts launches ‘For the Select Ones’ campaign featuring Rajkummar Rao and Patralekha

June 19, 2025
Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting's Road Ahead

Navneet Sehgal Joins IAA and Free Press Journal for Insightful Session on Public Broadcasting’s Road Ahead

June 19, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.