Analysis

Marketing data and analytics company Kantar revealed findings from the 11th edition of its annual Brand Footprint India report to...

According to TAM AdEx-Cross Media Report for Entertainment Zone-Amusement Park category during Jan-Jun’23, Radio witnessed the highest share of ad...

New Delhi: Any unaccredited agency or research platforms issuing TV measurement data or ratings including viewership numbers for internet connected...

Consumer Confidence for urban Indians has shown a marginal recovery with a slight uptick of 0.8 percentage points in July...

According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across...

Mumbai: The leading creator tech company, Animeta has revealed a second set of significant findings from its comprehensive data report...

Mumbai: Despite the drop in subscription of Disney+ Hotstar during the past couple of quarters, the streaming platform has  maintained...

According to the PwC's Global Entertainment & Media Outlook 2023-2027, which is the 24th annual analysis and forecast of E&M...

The Indian box office crossed the INR 1,000 Cr mark in June 2023, driven by the success of films like...

According to the week-26 data from COTT, Aaj Tak had the highest reach with 37.65 mn viewers across all digital...