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COTT WK 27: Aaj Tak retains leadership in Hindi news genre on digital with 46.05 mn unique viewers

Republic Bharat stood at second spot with 42.37 mn unique viewers.

by MN4U Bureau
July 21, 2023
in Featured, Analysis
Reading Time: 1 min read
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Aaj Tak reaches 102.2 mn unique viewers across all digital endpoints in May 2023: COTT
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According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across all digital endpoints like YouTube, native apps, etc., while YouTube maintained its position at the top in terms of the overall viewer base. Republic Bharat closely followed with 42.37 mn unique viewers.

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News18 India, TV9 Bharatvarsh, and Zee News secured 3rd, 4th and 5th positions, accumulating 37.71 mn, 33.68 mn, and 31.41 mn individual viewers, respectively.

The Chrome DM panel, which represents 1174.54 mn internet/C&S individuals in India, employs a hybrid process of collecting data. It involves assembling online surveys and tracking content through digital fingerprinting technology. This report was obtained from the SDKs installed on the devices of 82,147 respondents.

Tags: Aaj TakAnalysisCOTTHindi news genreNews18 IndiaRepublic BharatTV9 BharatvarshZee News

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