According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across all digital endpoints like YouTube, native apps, etc., while YouTube maintained its position at the top in terms of the overall viewer base. Republic Bharat closely followed with 42.37 mn unique viewers.
News18 India, TV9 Bharatvarsh, and Zee News secured 3rd, 4th and 5th positions, accumulating 37.71 mn, 33.68 mn, and 31.41 mn individual viewers, respectively.
The Chrome DM panel, which represents 1174.54 mn internet/C&S individuals in India, employs a hybrid process of collecting data. It involves assembling online surveys and tracking content through digital fingerprinting technology. This report was obtained from the SDKs installed on the devices of 82,147 respondents.