Analysis

‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with...

Almost six in 10 urban Indians are nervous of products and services using Artificial Intelligence (AI), while at least one...

A new ‘Don’t Overlook Your Mature Consumers’ report by BCG based on research among 18,000 consumers focused on the 870...

An analysis of print media companies rated by CRISIL Ratings, accounting for over 40 pc of the sector revenue, indicates...

According to the week-25 data from COTT, Aaj Tak had the highest reach with 50.21 mn viewers across all digital...

GfK conducted a global study that involved 633 Chief Marketing Officers (CMOs) and senior decision-makers in marketing with an objective...

Trust Research Advisory’s (TRA) quarterly Marketing Decision report analysing trends in India, indicates revenue optimism and a significant surge in...

Audio OTT platform Pocket FM has revealed findings of a digital entertainment consumption survey conducted in April-May 2023 among 9,616...

Around 42 pc of newly signed up users globally make a transaction in the first month on travel apps, while...

IPL 2023 season witnessed a surge in gross gaming revenue in the fantasy sports market, reaching approximately INR 2,800 Cr,...