Analysis

According to an online survey by Housr, which covered more than 600 millennials across India, Netflix emerged as the most...

According to a research by Aprais and WARC, the global authority on marketing effectiveness, strength of the relationship between clients...

India’s OTT market revenue is expected to reach almost US$5.3 bn by 2027 from about US$2.35 bn in 2022. According...

According to the third edition of Wunderman Thompson Commerce & Technology’s B2B Future Shopper report report, B2B Buyers often want...

MMA and GroupM have come together to launch a playbook, with inputs from Amazon, on the Voice/Audio landscape in India...

The Advertising Standards Council of India (ASCI) released a short report titled ‘Influencer Trust Report’ preceding its Brand Influencer Summit...

Mumbai: GroupM India released its TYNY report today, highlighting the advertising expenditure forecast for 2023. The agency predicts INR 20,000...

Media analytics firm Ormax Media has released its latest research report titled 'Sizing The Cinema: 2023'. The report, based on...

BBDO Asia, one of the leading advertising networks in Asia announced this week the release of its 13th edition of...

Criteo, the commerce media company, released 'The Rise of Savvy Shoppers Study,” which was conducted with over 1,400 consumers in...