Analysis

According to a ‘CMR Consumer Aspirations and eCommerce in Bharat’ survey covering 3,006 consumers across eight cities, two out of...

OMTV, an Indic storytelling app, conducted a survey among 2,500 of its users and found that 80 pc viewership on...

According to a recent report by Redseer, the Indian market boasts 3.5 to 4 million influencers with more than 10,000...

According to TAM AdEx-Radio Advertising Quarterly Report for Jan-Mar’23, ad volumes/station increased by 20pc compared to Jan-Mar’21, but it was...

Interactive Avenues, a full-service digital agency and the digital arm of IPG Mediabrands India, revealed findings from its social media...

Aaj Tak has topped the Hindi news genre by reaching 102.20 mn individuals through all digital channels such as YouTube,...

According to TAM AdEx-Celebrity Endorsement Report for Jan-Mar’23, 29pc share of the ads’ telecast on TV were endorsed by celebrities. Film...

Fantasy sports platform Dream11 has emerged as the most recalled brand, followed by Tata Neu, My11Circle, and Airtel 5G, according...

TAM Media, a provider of advanced Media Audience analytics solutions, announced the unveiling of its radio listenership measurement platform –...

GroupM has unveiled TYNY mid-year global advertising revenue growth forecast 2023 which is a reviewed version of its 2023 forecast...