Analysis

Brand Finance revealed a Sustainability Perceptions Index in partnership with the International Advertising Association (IAA) at the World Economic Forum...

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

Due to digital disruption, the traditional approach to brand marketing is no longer effective and customers are now in control....

As per Kantar’s ITOPS 2022 study, which completes 27 years of tracking the MSME market in India and covering MSMEs...

Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a...

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

According to a new study by Capgemini Invent, organizations that implement data-driven change management are more successful in their change...

GroupM India’s Interactive Television (iTV),  along with Ormax Media, a media consulting firm, today unveiled the 2022 edition of ‘India...

Consumer sentiment has further improved in January 2023, over December 2022, showing a minor uptick of 0.6 percentage points, according...

More than nine in ten consumers in India (95%) want an all-in-one platform to simplify their entertainment experiences with video...