Aaj Tak has topped the Hindi news genre by reaching 102.20 mn individuals through all digital channels such as YouTube, Native & Android applications, OTT, web browsers, YouTube Live & Samsung’s pre-installed apps, according to the COTT data for May 2023. Among all other platforms, YouTube VOD emerged as the dominant medium reaching 74.80 mn viewers.
Following closely in second place, ABP News reached 78.18 mn unique viewers, and Republic Bharat secured third place with 65.60 mn viewers.
The same report showed that Aaj Tak, ABP News, Republic Bharat, India TV and Zee News were the top 5 players with the highest incremental reach across all digital endpoints excluding YouTube VOD.
The Chrome DM panel, representing 1174.54 mn internet/C&S individuals in India, uses a hybrid process of assembling online surveys and tracking content by means of digital fingerprinting technology to collect data.
