Analysis

MMA India, part of MMA Global, the only not-for-profit marketing trade body, concluded the second edition of the Data Unplugged...

The Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) have unveiled their flagship report on the Indian Media...

As per KPMG Analysis 2022, the number of TV households in India is expected to reach 250 million by 2026,...

PayU unveiled its Insights Report – Festive edition which compares digital payment transaction trends on the PayU platform between the...

New research from OpenText reveals the growing level of concern among Indians over the privacy and protection of personal data...

Hansa Research, a Consumer Insights Provider, released its Consumer Sales Survey (CSS) Report that aims to understand consumer buying behaviour...

Following the outbreak of the COVID-19 pandemic, the uncertainties associated with it, and the subsequent shift to digital operations and...

A recent study by Oxford Economics and SAP, has revealed Indian businesses today recognize the potential of sustainability to unlock...

Mintel has announced five trends set to impact global consumer markets in 2023, over the next five years and beyond....

“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states...