According to TAM Sports Report on Commercial Advertising on Television for first 16 matches of IPL 16 (31st Mar’23-11th Apr’23), number of Categories & Advertisers have subsequently increased during matches 9-16 compared to matches 1-8.
In IPL 16, Ecom-Gaming & Pan Masala retained their 1st & 2nd positions. Among the Top five categories, three of them belonged to F&B Sector. The Top five categories together had 57pc share of ad volumes. Ecom-Gaming & Pan Masala were the only common categories between IPL 16 and 15.
In IPL 16, Top five Advertisers contributed 38pc share of ad volumes during 16 matches. Sporta Technologies (Dream11.com) led the list with 11pc share followed by K P Pan Foods with 8pc share at second position.
14 new categories and 53 new brands advertised in 16 matches of IPL 16 compared to same no. of matches from IPL 15. Overall new categories consisted of three E-Commerce categories during IPL 16.
Among the 53 new brands, ‘Airtel 5G Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Out of the Top five new brands, two of them belonged to F&B sector and two from Telecom sector.
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