Authors Corner

This was in 1996 September when I moved to Mumbai after watching the SRK classic “Raju Ban Gaya Gentleman”. I...

In an industry long defined by intuition, networks, and face-to-face negotiation, a digital shift is underway. Indian real estate companies...

My masters taught me frameworks of marketing. My career and hands-on practice taught me to constantly question them. Strategies are...

Every festive season in India, e-commerce platforms brace themselves for record traffic, flash sales, and millions of transactions happening in...

India is now at a crossroads in 2025: a domestic market that is flourishing, a manufacturing base that is coming...

As a veteran media strategist and content mangement with over three decades of experience analysing India’s evolving advertising landscape, GVK...

India’s wealth landscape is undergoing a dramatic transformation. The Mercedes-Benz Hurun India Wealth Report 2025 states that by 2025, households...

The Indian perfume for men market is experiencing a seismic shift in marketing strategy as brands navigate between traditional celebrity...

In India, beauty has always been closely tied to self-care, wellness, and cultural expression. In 2026, this connection is only...

When I look back at 2015, it's striking how different the landscape was. Most Indians were still using feature phones,...