Authors Corner

In the crowded world of celebrity endorsements, it is not unusual to see famous couples fronting big brands. Virat Kohli...

When a country of 1.4 billion decides to ban a gaming app, it is not a digital hiccup, it is...

Customers are avoiding traditional phone support but they're not retreating from conversation, they're demanding it on their terms. They might...

Every June, the monsoon crashes across India like a curtain-raiser to a national play. Unlike fleeting pop-culture moments (viral memes,...

Every week, I meet several startup founders full of passion. They come with incredible ideas and innovations. And almost every...

OTT platforms have quickly emerged as the preferred medium for digital video consumption in India. While these platforms initially gained...

Every day, as we navigate bustling streets, wait at crossings, commute through railway stations, or walk past malls, our attention...

AI is leading the marketing revolution by enabling personalised, impactful, and targeted campaigns at the mass level. B2B marketing has...

The advertising world has lost another legend with the passing of Mr. Arun Nanda. His role in shaping Rediffusion into...

Introduction Having spent three decades navigating the intricate currents of media strategy, I have witnessed firsthand how economic tides shape...