Authors Corner

Rural Below-the-line (BTL) campaigns hold huge possibilities to shape awareness, behavior change, and socio-economic growth in India's villages and small...

India is now the third-largest podcast listening market globally, with 57.6 million monthly active users, and the number continues to...

Remember when winning in retail was just about having the best shelf space at the kirana store? Perhaps a couple...

I was recently watching a gripping Netflix documentary on the decade-long global manhunt for Osama bin Laden. While the story...

Male-Dominated Narratives in Banking Ads Walk through any Indian airport, turn the pages of a newspaper, or scroll through a...

Let’s be honest: no one tells you how lonely the VP chair can be. It’s where the emails get vaguer,...

Let’s cut to the chase. AI is no longer that buzzword we discuss over agency chai breaks while wondering if...

Origins and Rise of Campa Cola Campa Cola’s story is deeply entwined with India’s economic and cultural history. Originally launched...

The constantly changing marketing strategies to keep brands relevant indicate that companies need robust tactics and unique ideas for sustained...

AI is no longer just a buzzword, it’s rewriting the way we tell stories, connect with audiences, and shape brand...