Authors Corner

Is the Tata Mumbai Marathon the second largest sports IP in India after the TATA IPL, both commercially and in...

Creativity in marketing is often viewed as the spark that catches attention, the element that makes a campaign memorable. The...

In the era of digital media, video content has now been recognized as the most appealing form of brand communication....

With the rapid growth of internet penetration, mobile usage, and data availability, the advertising landscape has undergone a seismic shift....

Paid advertising can be a powerful growth driver, but putting all your eggs in one basket is risky. Many brands...

In an era where being relevant is currency, proximity marketing has been the spotlight until now. The next wave—Geofencing 2.0—is...

The way we consume stories has changed drastically over the past two decades. The entertainment landscape has undergone a seismic...

Marketing automation has come a long way from its early days of simple, rules-based workflows. Initially, automation platforms allowed marketers...

Not too long ago, influencer marketing felt like the wild west. Brand deals were forged in the DMs, followers were...

As the excitement builds for IPL 2025, author Ganapathy Viswanathan explores how brands continue to invest in cricket and the...