Authors Corner

The Indian Over-The-Top (OTT) content landscape is undergoing a remarkable transformation, shaped by the evolving preferences of a diverse and...

In the current business world, market research is no longer just an instrument but has become a strategic necessity for...

Trade shows have been a foundation for a long time for businesses looking to amplify their reach, connect with industry...

In today's competitive landscape, marketing is no longer just about generating sales—it’s about achieving a high return on investment (ROI)....

The world of Digital Newsrooms has changed significantly over the past decade, transforming how consumers engage with information. With audiences...

‘To TV or not to TV, that is the question.’ Recently, Neal Mohan, CEO, YouTube mentioned that ‘YouTube is the...

If you're in the business of AI-driven content, you've probably noticed a growing challenge— Large Language Models (LLMs) are powerful,...

In this article, aligned with International Women's Day, Soumita Das, Creative Director - Copy, ADK India, highlights the biases women...

2025 is the year of the community in marketing. Gone are the days of one-sided communication with users, where marketing...

Most analytics tools track visible interactions — clicks, referral sources, and conversions. But the real influence in B2B marketing often...