Authors Corner

When I began this journey, my purpose was clear—to transform how we remember and celebrate those we've lost. Memorials should...

The era of Beyblades battles during breaks, Farmville farms that needed watering, Shinchan’s mischievous antics on TV, and Why This...

“What’s in a name?” Shakespeare famously asked. If you are a legacy brand with decades of history, maybe not much....

I was at the agency when the great Chal Meri Luna Campaign was created by Piyush Pandey. A timeless campaign,...

If there’s one thing India loves as much as cricket, it’s a good story. And when you marry the two,...

India's liberalization in the 1980s led it to becoming a powerhouse in the IT and IT-enabled services sector. Their newfound...

There is a growing concern, that the changes in Indian digital advertising might worsen the ecosystem instead of improving it....

AI! Being the buzz of the century one can safely say that AI is here to stay and to make...

The evolution of television advertising is witnessing a dramatic shift from traditional TV to Over-the-Top (OTT) and Connected TV (CTV)...

Fashion retail in India is not a commodity driven business anymore. Gen Z consumers, though value conscious, consider fashion as...