Authors Corner

Nowadays, consumers want more than ease of use—relevance, personalization, and timeliness at every touchpoint. All this can be achieved through...

India’s menswear segment is undergoing a quiet but powerful transformation. Once seen as a largely utilitarian category driven by price,...

GV Krishnamurthy (GVK) Reliance’s acquisition of Disney Star’s India business is more than a corporate transaction it’s a seismic event...

“I got the Whoop fitness tracker just like the one you’re wearing. It’s been on my mind since I saw...

Imagine this: You’re cooking dinner. Hands covered in flour. And you suddenly realize you’re out of dish soap. Instead of...

One of the most beautiful things I ever learned about advertising was: “Advertising is based on one thing: happiness." —...

Greenwashing, the disreputable practice of making unsubstantiated or misleading environmental claims to appear more sustainable than reality warrants, has eroded...

In recent times, the media has been abuzz about the "War Breaking" between Pakistan and India. Both television and print...

Rural Below-the-line (BTL) campaigns hold huge possibilities to shape awareness, behavior change, and socio-economic growth in India's villages and small...

India is now the third-largest podcast listening market globally, with 57.6 million monthly active users, and the number continues to...