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Adani Realty has launched an ad film for Diwali conceptualised by Tonic Worldwide. https://www.youtube.com/watch?v=4aDUt8r0RN4 The film features a young man...

Mobile phone brand Vivo is continuing with its #JoyOfHomecoming theme in this year’s Diwali campaign. The campaign film of 2023...

Iona Fonseca, Human Resources Executive at Infectious Advertising since July 2023, was Executive Assistant at Rediffusion Mumbai for close to...

Fashion accessories brand Lavie has extended beyond its core of bags to launch women’s watches. The first foray beyond the...

The festive season in India has consistently been a time when advertisers and marketers bring out their creative best. The...

The festive season in India is not just a series of holidays on the calendar but a grand spectacle of...

Advertising in India throws everything it has got into the festival season. And over the years, advertising spending and the...

MasterChef India, one of the top cooking reality shows, is set to relaunch regional language adaptations ‘MasterChef India - Tamil’...

It brings about a LOT of advertising because every brand feels compelled to say something. But, unless you have something...

Indian advertising does tend to bring out the best in creativity, storytelling and emotional connection during the festive season. Creatively,...