Adani Realty has launched an ad film for Diwali conceptualised by Tonic Worldwide.
The film features a young man as the protagonist. He is chided by his sister for sending out physical greetings cards in today’s day and age. He persists and writes the addresses on each envelope. One notices that the cards do not have the name of the recipient but only the door numbers, and are all addressed to houses in one Sunrise Society in Agra.
At the post office, he presents the envelopes to be sent out and is noticed by a postman in the background. As the same postman goes around delivering the cards, he is greeted by each recipient with a Diwali wish and a gift. The postman realises the goodness in the act of the young man as he sees the envelopes with no names.
Noticing the protagonist on a balcony, the postman wishes him a Happy Diwali.
The brand signs off with its #AddressOfGoodness positioning.
Client: Adani Realty
Agency: Tonic Worldwide
Chief Creative Office: Sudish Balan
Creative Director: Joshna Joseph
Creative Production Head: Pravin Singh
Associate Producers: Adwait Karambelkar, Yamini Benjamin
Director (Film): Rukshana Tabassum
DA: Kushagra Maheshwari
1st AD: Arjun
2nd AD: Manav Nagariya
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