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What explains the sudden infusion of freshness into some of the brands? From Good Day to 50-50 to Pure Magic...

Online media is flooded with content creators and ‘influencers’ today. No brand is saying no to influencer marketing, despite the...

Noshir Desai, former CEO of Karishma Advertising and later media head at Lintas, passed away in Mumbai on 6th September...

Palmonas, an 18k gold-plated jewellery brand that offers fine (silver base) and demi-fine (stainless steel base) collections, is planning to...

Channel war for viewership has reached its peak, particularly in Television News genre. Ad Break TRP or Spot TRP is...

The India Chapter of International Advertising Association (IAA) presented the eighth edition of its IndAA Awards on 1st September at...

Meet Nidhi Agarwal. The communication professional is trained in Latin dance and she has kept her passion alive – a...

The IAA Voice of Change initiative saw two panel discussions in Chennai on August 31, 2023 on "Gender Portrayal from...

The IAA Voice of Change initiative saw two panel discussions in Chennai on August 31, 2023 on "Gender Portrayal from...

Neil Patel Digital India (NPDI), which commenced operations four years ago, has grown to a headcount of 200 and a...