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When I joined adland many aeons back, the atmosphere of the agency life was electric. Seriously creative, often chaotic, very...

Brand names are hardly top of mind in orthotics. Is the category still chemist-driven? How big is the unorganised segment?...

Wrestle Mania It’s a national disgrace. But it’s not the fault of the wrestlers whose pleas have been ignored until...

Milan Vohra's first book ‘The Love Asana’ (Harlequin, 2010) made her the first Indian Mills & Boon author. Her second ‘Tick-tock We’re 30’ (Westland,...

iD Fresh Foods, the maker of the eponymous idly/dosa batter and heat-and-eat parottas, among others, is keen to grow in...

When ‘Should’ve Just Neflixed’ dropped towards the end of 2019, it was obvious that The Script Room held promise. It...

Leading entertainment and broadcast network Disney Star has seen several top and mid-level executives leaving the company, a trend that...

TVS Eurogrip’s on-ground rider engagement IP ‘Brunch & Biking’ has chalked plans to organise one ride every quarter.  The IP...

BrandSutra, the segment dedicated to marketing in The Free Press Journal, is set to go national with content partnerships in...

On Friday, 21st April 2023, the ad guru behind iconic films like Pepsi’s ‘Yeh Dil Maange More’ and Maggi ‘It’s...